Young people in Oxford are vowing to be a generation of change during World No Tobacco Day.
Today is World No Tobacco Day as smokers everywhere are encouraged to butt out.
Oxford Public Health’s What the Health team is joining a 'thunderclap' on social media to make a call for plain and standardized packaging for tobacco products. Grade 12 student Olivia Gudziewski tells Heart FM everyone who signs up for the thunderclap will support plain packaging simultaneously at noon today.
"We have paired up with a number of organizations across Ontario to create a Thunderclap. A Thunderclap is a social media platform that will simultaneously blast out our message to all of the people who have supported us."
Health Units across the province will join the thunderclap using the hashtag #generationofchange to try and prevent a new generation of smokers. Gudziewski says it has been proven that plain packaging would encourage less smoking.
"We know that tobacco packaging has been proven to be like a mini billboard; it is the last way that tobacco companies can actually market and a lot of the marketing tobacco companies do is actually targeted towards youth. Plain and standardized packaging ensures that all of the tobacco packages are the exact same size, shape, and colour. It brings about the importance of the health warning and it reduces the display of cigarettes in public places."

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