JLC Now Budweiser Gardens

Monday, 17 September 2012 11:24

This will take some getting used to... It's out John Labatt Centre and in with Budweiser Gardens. The signage on the front of London's major sports and entertainment centre was changed today. The "John Labatt Centre" sign was taken down by construction crews this morning, and replaced with one that reads "Budweiser Gardens". Labatts brews Budweiser in Canada, and says the name change makes sense from a marketing standpoint. It also made sense for the City of London, who will bank $6.4-million over 10-years in the naming rights deal.

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