Following China's restrictions on the imports of Canadian meat products, the provincial government has responded by launching a campaign with Foodland Ontario.
TORONTO - The provincial government has launched a campaign through Foodland Ontario, which highlights Ontario's pork and beef.
It is in response to China's current trade restrictions put on those products.
Minister of Agriculture, Food and Rural Affairs, Ernie Hardeman is encouraging restaurants in the province to put local Ontario meats on their menus.
"The quality of Ontario and Canadian beef and pork products are and always have been ranked among the best in the world. Ontario-produced meat continues to be a top choice during BBQ season."
The provincial government made the announcement regarding the new campaign in a press release last Friday.
The campaign includes radio commercials, recipe books, promotional materials for in-store displays and social media promoting Ontario pork and beef.
He says he wants consumers to help support meat farmers across the province following China's temporary restrictions on the imports of Canada's beef and pork products.
"I stand with our farmers in the province and those across the country, and I support the federal government's efforts to resolve this situation."
Ontario is home to close to 6,800 beef farms that marketed about 720,000 beef cattle worth $1.3 billion in farm cash receipts in 2018.
The province is also home to more than 1,200 pig farms that marketed about 5.6 million hogs worth $1.2 billion in farm cash receipts last year.
Ontario is working with the federal government, other provinces and the beef and pork sectors to ensure the province's meat products have fair access to markets while also exploring supports that can be provided to farmers.
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